Easter, Word of Mouth and the Invite Card
The #1 Cause Of Church Growth
Over our almost 12 year history, we’ve had the following measure in place: How Did You Find Out About CCV?
You would think our website, visibility from the major highway running through our target area, or direct mail advertising would be The #1 Cause Of Church Growth. Nope. Not even close.
Are you familiar with the use of Pareto Analysis as part of any continuous improvement process? I know, it sounds technical! It’s pretty basic, though. It’s a bar graph, arranged from highest bar to lowest bar. The purpose of the analysis is to determine and illustrate the “highest contributing cause” of something. In this case the graph shows the highest contributing cause of church growth.
By far and away it’s “Invited By A Friend Or Family Member.” Surprised? Sometimes I think we underestimate the significance of “a person with skin on them” personally inviting their friend or family member to church.
OK. So now what? What do we do with this knowledge? The first step is understanding that the people who are attending our churches are our best tool for growing our church. Now, we must do a number of things to equip them and help them succeed.
First, we must put a service together that our people wouldn’t be embarrassed about asking someone to attend. In addition, we must create a warm and welcoming environment. The list is long and requires us to re-think everything about our churches. And, in most cases the stuff we must do is difficult and takes a significant amount of time to get in place.
But there’s one thing we can do that’s pretty easy. The Invite Card. Yes, it’s a simple business card sized tool that we can print for our people that equips them to simply hand someone a card that provides the needed information. Here’s an example:
The Invite Card we have at South Hills for Easter looks like this…
Until next time,
QUOTE OF THE DAY:
80% of people surveyed said they would attend church if invited. – Barna Research
Posted on April 7, 2012, in church growth, Marketing, outreach, Seek and Save the Lost and tagged be resourceful, church growth, creative thinking, Easter, evangelism, invite, new thinking, Out of the Box, Personal Growth, Planning for success, word of mouth. Bookmark the permalink. Leave a comment.