Some more thoughts on Bringing Clear Vision to the Organization You Lead

Clear vision

Clarify your Organization's Vision

Can you imagine deciding that you want to build a home on a piece of property that you have purchased?  So you begin to search out a builder who you can hire to build you the dream home of your life.  You find that individual  and you hire him on the spot.  A few days later, you are driving by your land and you see your builder beginning the process of building.  He hasn’t shown you any blueprints or architectural design.  You have not made any decisions on what the house will look like, how many rooms, how big the kitchen will be, what the entrance of the home will look like, not one decision has been made, he just starts building.

How crazy would that be?  To start building a home without having any plans.  No one in their right mind would ever do this.  Why would you attempt such an important task without any direction, plan or process?  We wouldn’t allow this in the building of our home, but we allow it in the building of our organization.  Many leaders are guilty of leading their organizations without any true blueprint or any clear plan or process.

A while back, we discussed the two major questions every organization must ask themselves:

a)    What is the purpose of this organization?
b)    What is the process?

Two very simple questions, yet uniquely profound.  What is the purpose of the organization you lead and what is the process.  If your company is a contractor, insurance agency or something in the mortgage industry, what is the purpose and what is the process?  Maybe your organization is a church, then the question is the same, what is the purpose and what is the process.  Is it clear?  Is it precise?  Is it easily understood by those who hear it?  Does your leadership know it?

I was recently consulting a church that was creating a purpose statement and they said “They existed to improve life.”  They wanted the purpose of the church to be about improving.  They wanted those who came to their church to experience improvement in every area of their life including: financial, spiritual, relational and emotional.  It was a clear and precise purpose that could easily be shared with someone.

Then they added to that purpose by creating a process.  They said we want three things to happen.  For people to “Connect, Grow and Serve.”  They wanted people to “Connect with God” during their worship services, to “Grow” by getting involved in what they called small groups and they wanted people to “Serve” in a volunteer role at their church.  They felt that this was a simple process that would accomplish their purpose.  If people would Connect, Grow and Serve then their life would improve.  Simple purpose and a simple process.

Can you do that?  Can you say in just a few words the purpose of your organization and the process by which you accomplish the purpose?  Work on that this week with your key leaders.  Discover your purpose and your process.  The clarity that will come from this could potentially change your organization forever.

Until next time,

Chris Sonksen


“To be simple is to be great.”
Ralph Waldo Emerson


About Chris Sonksen

Chris Sonksen is the founder and Lead Pastor of South Hills Church and has an exceptional ability to inspire both secular and non-secular audiences. Under his leadership, South Hills has experienced phenomenal growth and in just a few short years has grown from a handful of people to nearly 3000 in attendance today. Today South Hills has become a thriving, multi-service and multi-site church. Chris has a magnetic, captivating and humorous style for motivating and inspiring all audiences. As a motivational speaker, he has spoken both nationally and internationally in companies such as Verizon, Securitas and Home Depot, and there is no doubt that by applying his teachings, his audience will improve the quality of their lives! Chris is the author of two books In Search of Higher Ground and Handshake. Chris is the founder of Celera Church Strategy Group an organization with an unwavering commitment to excellence in all things, with the goal to “raise the national average of church attendance,” by equipping church leaders with resources and coaching. Chris brings high-energy focus and a passion for vision and leadership to encourage and equip the local Church. Chris is a native Californian, born in Long Beach and currently resides in Corona with his wife, Laura and their two children, Grace and Aidan.

Posted on February 5, 2010, in church growth, Communication, Developing Healthy Churches, Leadership, vision and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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