Marketing Your Church

Get the word Out

Marketing Helps Get the Word Out About your Church

Mark Batterson, one of our Celera group coaches and author of Wild Goose Chase, In a Pit with a Lion on a Snowy Day, and Primal recently had this post on his blog http://evotional.com regarding church marketing.  I feel that the article needs no further introduction other than to say that I fully agree with Mark, and that we at South Hills also use many forms of marketing to reach our community.

The Greatest Marketing

I have a core conviction: the greatest message deserves the greatest marketing. It’s shameful that Madison Avenue and Hollywood are better at marketing their often meaningless messages than the church is at marketing the gospel.

I know “marketing” is a dirty word for some. So if you are offended by that word, insert compel as in “compel them to come in”–Luke 14:23. Let me put it in these terms: I don’t want anybody living near one of our locations to be able to deny our existence. Obviously, word of mouth is the best form of marketing. I think our last survey showed that 86% of NCCers came because a friend invited them. So it’s all about friends inviting friends. But I also think we’ve got to find creative ways to consistently let people know we exist.

Those different devices range from technology (radio) to social media (facebook) to good old fashion methods (mailers). I think we ought to be using any and every means available to us to invite people to church and invite people to Christ.

Until next time,

Chris Sonksen

QUOTE OF THE DAY:

“The world calls it marketing. The Bible calls it evangelism.”

– Mac Richard of Lake Hills Church, Texas

Advertisements

About Chris Sonksen

Chris Sonksen is the founder and Lead Pastor of South Hills Church and has an exceptional ability to inspire both secular and non-secular audiences. Under his leadership, South Hills has experienced phenomenal growth and in just a few short years has grown from a handful of people to nearly 3000 in attendance today. Today South Hills has become a thriving, multi-service and multi-site church. Chris has a magnetic, captivating and humorous style for motivating and inspiring all audiences. As a motivational speaker, he has spoken both nationally and internationally in companies such as Verizon, Securitas and Home Depot, and there is no doubt that by applying his teachings, his audience will improve the quality of their lives! Chris is the author of two books In Search of Higher Ground and Handshake. Chris is the founder of Celera Church Strategy Group an organization with an unwavering commitment to excellence in all things, with the goal to “raise the national average of church attendance,” by equipping church leaders with resources and coaching. Chris brings high-energy focus and a passion for vision and leadership to encourage and equip the local Church. Chris is a native Californian, born in Long Beach and currently resides in Corona with his wife, Laura and their two children, Grace and Aidan.

Posted on January 29, 2010, in church growth, Communication, Marketing and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: