Marketing Your Church
Mark Batterson, one of our Celera group coaches and author of Wild Goose Chase, In a Pit with a Lion on a Snowy Day, and Primal recently had this post on his blog http://evotional.com regarding church marketing. I feel that the article needs no further introduction other than to say that I fully agree with Mark, and that we at South Hills also use many forms of marketing to reach our community.
The Greatest Marketing
I have a core conviction: the greatest message deserves the greatest marketing. It’s shameful that Madison Avenue and Hollywood are better at marketing their often meaningless messages than the church is at marketing the gospel.
I know “marketing” is a dirty word for some. So if you are offended by that word, insert compel as in “compel them to come in”–Luke 14:23. Let me put it in these terms: I don’t want anybody living near one of our locations to be able to deny our existence. Obviously, word of mouth is the best form of marketing. I think our last survey showed that 86% of NCCers came because a friend invited them. So it’s all about friends inviting friends. But I also think we’ve got to find creative ways to consistently let people know we exist.
Those different devices range from technology (radio) to social media (facebook) to good old fashion methods (mailers). I think we ought to be using any and every means available to us to invite people to church and invite people to Christ.
Until next time,
QUOTE OF THE DAY:
“The world calls it marketing. The Bible calls it evangelism.”
– Mac Richard of Lake Hills Church, Texas
Posted on January 29, 2010, in church growth, Communication, Marketing and tagged church growth, Communication, Marketing, Planning for success, take action, vision. Bookmark the permalink. Leave a comment.