How to Bring Clear Vision to the Organization You Lead

Leaders create clear vision

Make the changes necessary to create clear vision

I want you to imagine for a moment that you have hired a consultant to work with your team.  This consultant has complete access to each member and no question is off limits.  The consultant comes in early one morning and begins at one office, working his way through each office, stopping to ask each member of your team some very specific questions.

Questions like:
What do you think is the purpose of your organization?
What is the mission?
Why do you exist?
What is the “Strategic Process” that helps you carry out your purpose?

How do you think the answers would come back?  Would it be clear, precise and would there be continuity between each member’s responses?  If you are like most organizations the honest answer would be no.  If that is the case for you then you must ask yourself, how can I expect my organization to gain momentum, focus and clarity if the members don’t possess it themselves?

I was reading a book recently that emphasized the power of “Simple Vision.”  This book talked about how organizations grow quicker with a “Simple Vision” then with an elaborate vision.  The simpler it is the more powerful it is.  They referenced companies like Google.  They shared that Google’s home page is simple with just a few words, while other search engines such as Yahoo has hundreds of characters on its home page.  Google is said to be used by the largest majority of people using a search engine.  People want the simple process.

Can you imagine the power of your organization having the ability to state in just a few words the purpose and process of the company?  Most of us would say we have a purpose, but it is multiple words that no one has bought into and there is no simple process that goes along with it.

Here are two questions to ask yourself and your team:

a)  Why do we exist?
Do not look to other companies or organizations for a preset purpose statement.  Create it from your own heart.  In just a few words (possibly 10 or less) what is the purpose of your organization?

b)  What is our process?
How do we establish our purpose?  If you were a fast food chain, you might have a purpose that says “delivering quality food with customer care.”  That is a simple purpose to why you exist.  Now your process may be to “Make it fresh, make it quick and make it with a smile,” or “Buy great products, make it when it’s ordered and treat the customer well.”  This is just a simple process that you do over and over to assure success.

Ask your team members these simple questions.  Wrestle with them for a while and let them become a catalyst that springboards you to an organization that is clear, precise and simple.

Until next time,

Chris Sonksen


“Luck?  I don’t know anything about luck.  I’ve never banked on it and I’m afraid of people who do.  Luck to me is something else;  hard work – and realizing what is opportunity and what isn’t.”
– Lucille Ball


About Chris Sonksen

Chris Sonksen is the founder and Lead Pastor of South Hills Church and has an exceptional ability to inspire both secular and non-secular audiences. Under his leadership, South Hills has experienced phenomenal growth and in just a few short years has grown from a handful of people to nearly 3000 in attendance today. Today South Hills has become a thriving, multi-service and multi-site church. Chris has a magnetic, captivating and humorous style for motivating and inspiring all audiences. As a motivational speaker, he has spoken both nationally and internationally in companies such as Verizon, Securitas and Home Depot, and there is no doubt that by applying his teachings, his audience will improve the quality of their lives! Chris is the author of two books In Search of Higher Ground and Handshake. Chris is the founder of Celera Church Strategy Group an organization with an unwavering commitment to excellence in all things, with the goal to “raise the national average of church attendance,” by equipping church leaders with resources and coaching. Chris brings high-energy focus and a passion for vision and leadership to encourage and equip the local Church. Chris is a native Californian, born in Long Beach and currently resides in Corona with his wife, Laura and their two children, Grace and Aidan.

Posted on December 7, 2009, in influence, Leadership, Team, vision and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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