Connecting with Visitors

receptionist on phone

Follow Through is Key in Connecting with Visitors

Statistics show that the majority (91% on average) of the first time visitors to your church will never return. There are many reasons for this…

  • not feeling welcome
  • uninteresting services
  • child care issues

One main reason is simply lack of follow through on our part.  I recently came accross this article at

Does Your Church Use Welcome or Visitor Cards?

September 24, 2009 by Bill · 1 Comment
Filed under: Uncategorized

Does your church use welcome cards or visitor cards for people new to your church? They can be a key tool to help you connect with new people in your church.

I have attended many different churches over the years and have found that not all churches use welcome cards or visitor cards. By welcome and visitor cards I mean the cards that allow a visitor to fill in their details if they want to know more, or if they want to be contacted.

The most basic of these cards, which are also the least imposing, ask for the visitors name, phone number and more recently e-mail address. Some of the more detailed cards can also ask for prayer requests, what information the person is interested in, marital / family status, address and more. My personal preference is a card that sits sort of in the middle, with all the details on the basic card, plus a section for prayer requests and possibly asking what sort of information the person wants to know. The additional information can always be found out later.

I reckon that a lot of the time the person who fills out a card is not a new visitor. They are often a person who has attended the church a few time, and now is ready to learn more and want to engage more with the church. Well, at least that’s how I have always used them.

Follow Up is Key

One of the keys to making the best use of your welcome and visitor cards is to follow up with the people who fill them out. If you don’t follow up on them then the cards are really not even worth the paper they are printed on…

A few months ago I attended a church with some friends. I filled in the visitor sheet because I wanted to learn more and they had the option to join the pastor for a pizza lunch. I had been following the pastor’s blog for a while and thought I would be really interested in learning more about the church and the pastor.

Unfortunately there was never any follow up from that church. I had to wonder if the lack of follow up happened often and how many people were never able to connect at that church and went searching elsewhere.

The visitor card or welcome card can be a key tool that you use to connect with people new to your church. If used incorrectly though it can isolate and actually push people away.

So, ask yourself this, “how well are we following up with visitors?”

Until next time,

Chris Sonksen


“When you get right down to the root of the meaning of the word “succeed,” you find that it simply means to follow through.”

– F.W. Nichol


About Chris Sonksen

Chris Sonksen is the founder and Lead Pastor of South Hills Church and has an exceptional ability to inspire both secular and non-secular audiences. Under his leadership, South Hills has experienced phenomenal growth and in just a few short years has grown from a handful of people to nearly 3000 in attendance today. Today South Hills has become a thriving, multi-service and multi-site church. Chris has a magnetic, captivating and humorous style for motivating and inspiring all audiences. As a motivational speaker, he has spoken both nationally and internationally in companies such as Verizon, Securitas and Home Depot, and there is no doubt that by applying his teachings, his audience will improve the quality of their lives! Chris is the author of two books In Search of Higher Ground and Handshake. Chris is the founder of Celera Church Strategy Group an organization with an unwavering commitment to excellence in all things, with the goal to “raise the national average of church attendance,” by equipping church leaders with resources and coaching. Chris brings high-energy focus and a passion for vision and leadership to encourage and equip the local Church. Chris is a native Californian, born in Long Beach and currently resides in Corona with his wife, Laura and their two children, Grace and Aidan.

Posted on November 6, 2009, in church growth, Communication, Developing Healthy Churches, Leadership, Team, Uncategorized, weekend services and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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